The Rand Show is one of this country’s most iconic events on the annual entertainment and exhibition calendar. To continue to deliver an even more exciting offering in 2020, the team has announced not only a new look and feel for the event, but also a brand new, thrilling journey of discovery with something for everyone – from visitors through to exhibitors.
“In 2020, we aim to surprise people with a brand-new journey. While we will always celebrate what has made The Rand Show one of the most loved events of the year, added variety will mean each visitor can discover something unique, or of value to them.
This positioning also makes the event the ideal platform for exhibitors to showcase and participate, and we are already seeing good uptake from a wide and new range of brands with everything from furniture to perfumes and beauty products to crafts, services and more. With something for everyone, a day at The Rand Show will be an extraordinary day – creating a great memory” says Craig Newman, CEO Johannesburg Expo Centre.
Exiting New Editions
Examples of some of the exciting new additions include a highly interactive Kids Zone; a Foodie Zone delivering on-trend produce and experiences such as craft breweries and gin tasting, a coffee and chocolate experience and delicious food tasters; as well as new Lifestyle, Design, Entertainment, Outdoor and Action, and Retail zones. In addition, a significant attraction for visitors in 2019 was the incredible competitions and prizes available, something that will be repeated and made even bigger and better in 2020.
Meaningful and Unique
“The refresh of the brand identity and positioning also demonstrates our desire to make the Rand Show experience a personal one for every visitor. Bright, bold, fun colours and happy people – discovering something meaningful, unique and impactful at the show,” concludes Newman.
This is one super-sized event that you definitely don’t want to miss. With an entire day’s worth of out-of-this-world entertainment and retail packed into each and every ticket, make the 2020 event #myrandshow!