In August this year local haircare giant Sta- Sof- Fro embarked on an initiative aptly titled “It’s On Us”. In the spirit of positivity and empowerment, Sta- Sof- Fro committed to providing value and giving back to its loyal customers. It’s On Us was born out a real necessity consumers face today as a result of the devastating blows the COVID 19 pandemic has dealt many South Africans financially.
Over 3 months Sta- Sof- Fro offered a month’s worth of debt relief to women and girls in need, with a simple requirement, that they share their story and how they have been negatively impacted by the pandemic. Having done this, they could qualify to receive a month’s worth of relief in the area of Student Loans, Bonds/ Rent or Car installment loans.
After an influx of entries from all over South Africa, the winners have finally been announced.
Student Loan Relief
- Nomhle Ramakhulu GP
- Thobeka Zuma KZN
- Siphokazi Nyathi GP
- Nontuthuzelo Stuurman GP
- Rorisang Makgale GP
- Lesego Ofentse GP
- Sibongile Mdaka MP
- Ntabiseng Hlakudi Limpopo
- Prudence Nomonde GP
- Nompumelelo Mtimkhulu GP
Bond/ rent repayment Relief
- Ntombifikile Buthelezi GP
- Gabsile Magubane GP
- Andrea Modikoto Limpopo
- Vanisa Shabangu GP
- Portia Ntsholo GP
- Refiloe Mokone GP
Car Installment Relief
- Lebo Millicent GP
- Thandekile Shitlhavani NC
- Lungile Xaba MP
- Khethukuthula Xulu KZN
Each of the recipients will receive their share of the R200 000 relief fund that Sta- Sof- Fro committed to making available to ladies in need.
“It was quite a process, and extremely difficult to pick when there were so many stories pouring in. It was, however, with the help of my judging panel we were able to identify the ladies who really stood out.
Knowing the devastation that debt can impose on a young person’s life, we were committed to providing- not only the cash relief- but also free tools online to help people better manage, understand and grow their finances and we are honored to have been able to do so,” commented Sta- Sof- Fro Brand Manager Lerato Tikwayo.
It’s On Us, an extension of the popular Wear You campaign is officially closed to further entries but the free resources remain on the brands social profiles. To follow the conversation, go to: Instagram or Facebook.
