Hailey Bieber Just Filed for “Bieber Beauty” Trademark. While the supermodel has been in her fair share of beauty ads before, this would mark her first real foray into the world of beauty.
Another day, another celebrity beauty brand on the horizon, and this time it’s from Hailey Bieber. The model’s company officially filed paperwork for the trademark “Bieber Beauty,” reports Fashionista and TMZ. According to both sources, the 22-year-old filed for the trademark with the intention of marketing her own cosmetics line. As Fashionista points out, the model also registered to trademark her new name — Hailey Bieber — in October of 2018. It’s entirely possible that she already had plans in the works for the beauty line back then.
Since getting married last year, Hailey and Justin have been the couple to watch, with paparazzi photos and news about their lives together constantly making headlines. What’s more, the “Sorry” singer launched his own clothing line, Drew House, earlier this year, so it seems they are both shaping up to be powerhouses on the beauty and fashion fronts.
While this would be Hailey’s first real foray into the beauty world, it’s worth noting that she’s worked with a few major brands in the past, including L’Oréal Professionnel, Model Co. (an Australian cosmetics brand), and Bare Minerals, for which she currently serves as the face of the brand.