#WIB – Q&A With Samantha Le Roux Founder Of CSW

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1. Can you please tell us more about your business?

A. Cornerstone Woman (CSW) is a non-profit that breathes life back into the family structure by assisting with the dire effects of trauma due to domestic violence and abuse. We support everyone, however, our brand is focused on the middle to affluent demographic. This demographic has previously been misunderstood due to fear of judgment and shame.

2. When, how, and why did you start your business?

A. I started CSW in 2016 after experiencing abuse and domestic violence myself. During this time I realized that there were no organizations that support middle to affluent women in South Africa. I discussed the idea of CSW at length with my close family and friends and they support me with the affirmation and courage to start the organization.

3. What is your role in the business?

A. My official title is Founder and President but I am also the visionary behind the organisation. I have a hands-on approach and I have direct contact with all the beneficiaries that come through our program.

4. Where did you study and what did you study?

A. I ‘studied’ at the school of Life! I never studied and left school when I was 14 years old to run a family business.

5. How did you finance your business?

A. CSW has been completely self-funded from inception to date. This has only been possible due to my drive and vision for the organisation and a number of exceptional volunteers.

6. Describe your average workday, if such a thing exists.

A. I wake up at 5 am and always start my day with a prayer, meditation, and some ‘me’ time. I meet with applicants at least three to four times a week. These sessions take in excess of two hours per applicant in order to ascertain exactly what assistance and counselling are required in order to assist in the best possible way. Most of the CSW beneficiaries come to us through word of mouth.

Paperwork and admin is not my strength and I have a team of very strong ladies supporting me on this front. As a team, my volunteers assist me in driving and executing my ideas and the vision for the organisation.

7. How do you balance your home life and your work life?

A. I have put my home life aside for the last 7 years as it took that level of commitment for me to achieve what CSW has and do the hard healing myself, in order to be a testimony to the woman that approach us.

8. What drives you and inspires you?

A. God and my children and family love and being part of the change behind trauma and seeing healing after trauma.

9. Where and when do you have your best ideas?

A. First thing in the morning in bed when I have my quiet prayer time.

10. Where and how do you market / advertise your business?

A. We are active on social media, mainly on LinkedIn. As mentioned before, most beneficiary comes by word of mouth through someone whom we have worked with before.

11. What is next for your business?

A. CSW has to date not received any funding so we will be going into the last part of 2022 being focused on fundraising. The first events will kick off in Woman’s Month, being The Mother Daughter Conference in Johannesburg on the 20th of August and the 27th of August in Cape Town.

In addition to our events, we are also launching the BRANDSAM wOw Experience (Words Open Wide). The purpose of the experience is to educate, inform, and assist in the most important part of domestic violence, which is the ability to change one’s story from victim to victor.

12. What advice would you give to female entrepreneurs hoping to start their own business?

A. For me God has been instrumental in the vision and mission of CSW. The mandate was that He wants us to breathe life back into the family structure. Therefore, my advice to female entrepreneurs starting a new venture would be that the most important question they need to ask themselves is, do you know your ‘WHY’. I say this because when the road gets difficult, and it will, it’s the WHY that sustains you to not give up.

For more visit: https://www.cornerstonewoman.com/index.html

#WIB – Q&A With Samantha Le Roux/#WIB – Q&A With Samantha Le Roux