Rectangle, pear, apple, hourglass, top hourglass, bottom hourglass, oval, diamond. These are just a few names for our body types that we know or hear daily to categorize women’s body types. However, in more recent years, there has been a shift from this outdated look and it is apparent now more than ever that the shape or size of your body does not define what you are limited to wearing. Thankfully, swimwear is also evolving and now provides a wider variety in choice of swimsuits that focus more on embracing what makes each body unique and beautiful, whilst emphasizing comfort and confidence.
When it comes to shopping, there are only a few things that give women more anxiety than buying a swimsuit. From sifting through the endless choices and styles, and finding one to wear, the entire process can prove to be quite stressful for women. Finding one that is designed perfectly for your figure and one that accentuates your best attributes will help go a long way in quieting that anxiety.
Lily Label is one of the leading brands in the evolution of swimsuit designs and is a brand that empowers all women to feel sexy and supported in their swimsuits. As a small, female-owned business, Lily Label swimsuits offer a sense of individuality through unique styles that have been locally crafted by a combination of hand and machine work. Lily designs enhance your favourite assets and celebrate the beauty of each woman’s shape and curves.