Cape Town, ZA Bathing Babe, a branded merchandise e-commerce store, centred on the promotion of living a balanced lifestyle, has announced their official website relaunch, today. With the relaunch of the website, comes an introduction of a fresh new fitness collection, which is exclusively available at www.bathingbabe.co.za.
The New Collection
With the launch of the new website, the brand also debuts a new athletics-meets-leisure collection, which has been designed to indulge the sensibilities of today’s modern female. The new wear-anywhere collection features pieces that are sporty, feminine, sexy and bold, for the naturally confident individual. All the pieces are equipped with functional pockets, to be accommodating to the lifestyles of young females.
“We started the journey into athleisure wear, by listening to our existing customers, particularly their need for a wider range of product, on our website. We therefore made the decision to grow horizontally, in the direction of the brands values.”
The collection is available from September 2020 online at www.bathingbabe.co.za
About the site
In 2019, the site went live, on a trial base, to assess user engagement. Because of the success of the trial, the company has decided to re-establish and expand the website. Along with e-tailing its core collection, differentiates itself from other lifestyle brands, by putting the visitor experience at the centre of its focus. This is done by providing a highly interactive, simplified, and user friendly platform.
The website has incorporated a forum, which encourages user interaction among balanced-lifestyle enthusiasts, in a positive environment, wherein they can post comments and photos, engage in topics of their interest; wherein they can gain inspiration from brand posts and from each other. The new forum features health and wellness, business, travel, and style stories, to further amplify the brand’s values and build an engaging customer relationship.
Please visit www.bathingbabe.co.za for more information.
