TOMY Takkies by Bata Tackles Period Poverty

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More than 250 girls in the eThekwini township of Inanda will have a greater chance of staying in school to reach their full potential, thanks to a donation of sanitary hygiene products from footwear giant, Bata South Africa, and its TOMY Takkies brand, in partnership with the Imbumba Foundation and its Caring4Girls programme.  

On Friday, 13 May 2022, representatives of Bata, TOMY Takkies, Caring4Girls, and the Imbumba Foundation visited Ziphembeleni Secondary School to hand over a portion of a year’s supply of sanitary towels to girls from Grade 8 through to matric. The girls also received Bata shoes.

Founded by social entrepreneur, Richard Mabaso, the Imbumba Foundation, through its Caring4Girls programme, is on a quest to provide menstrual hygiene support and education to two million disadvantaged South African girls.

It aims to help eradicate absenteeism among young girls, who often skip school when they do not have access to basic sanitary protection during their menstrual cycles. Lack of access to menstrual health support and feminine hygiene products has a devastating impact on school-going young girls in rural and semi-rural communities.

TOMY brand Manager

Swastika Juggernath, said, “With World Menstrual Hygiene Day due to be observed on 28 May, our donation to the school and its girls aims to reinforce the day’s key message – that menstruation is a normal fact of life and that women and girls should not be prevented from getting an education, earning an income and fully and equally participating in everyday life because of a natural bodily function.”

 “It is our sincere hope that this donation will help to lessen the burden on these young girls on a monthly basis by providing them with access to these basic requirements,” said Juggernath.

School principal, Mrs. Bongi Mthembu, said, “We are so happy and excited to be recipients of this donation because our school is located in a poverty-stricken community where learners sometimes do not come to school because they do not have pads, so we appreciate this programme so much because it will help our girls feel comfortable and protected at that time of the month. We also thank God for this opportunity and for moving Bata’s hearts into coming to our school to offer us such important assistance because we really needed it.”

Head girl, Anele Mphuthi, added, “This Caring4Girls programme means so much to us I feel relieved and happy that Bata donated pads to our girls because some of us can’t afford them and are struggling, so the donation has taken this burden off our shoulders.”