From investing in community uplifting projects to helping feed the nation, here’s how Affinity Enterprises is paying it forward on a large scale and assisting vulnerable South African communities through its CSI initiative, The 100% Foundation. Drumroll, please…
WASP Community Services
When Affinity Enterprises heard The WASP Community Services based in the Kensington and Bezuidenhout Valley area were in desperate need of an overlocker sewing machine, the 100% Foundation didn’t waste any time bobbin around. It outsourced a donation of a brand new machine for them.
“We were pleased to make this donation on behalf of Home Of Living Brands for WASP’s Skills Development Programme and will continue to support WASP’s vision to empower unemployed women in the community,” says Murray Hewlett, CEO of Affinity Enterprises.
“By teaching them the skill of beadwork, sewing, and selling, WASP’s Skills Development Programme is creating a new wave of independent and self-sufficient women who are now able to generate their own income and support themselves and their families.”
TigerBrands Cans for Pads Drive
The next project rolled out was in support of helping impoverished young girls attend school, no matter the time of the month. Tiger Brands Boksburg and the 100% Foundation collaborated to ensure a girl child can attend school during menstruation.
According to research by Stellenbosch University’s Law Clinic, 30% of South African girls miss school during their menstrual cycles due to limited or no access to sanitary products.
“Working together with the Affinity Health staff, we managed to raise over 200 packs of sanitary pads to be distributed to young females we support,” adds Hewlett.
Helping Families With Wholesome Nutrition
As the world faces more financial hardships brought on by the coronavirus, many South African families are battling to afford healthy foods.
Nutrition continues to be of great help to the community. A healthy diet promotes healthy development and ageing, supports normal growth, helps to maintain healthy body weight, and reduces the risk of chronic disease leading to overall health and well-being. Some families, however, simply can’t afford to eat healthy foods.
The holding company for the Affinity brand of insurance products has supported over 30 organisations with hunger-relief through The 100% Foundation, by distributing thousands of nutritious non-perishable food parcels to over 29 500 people.
Blood Drive To Save Lives
Did you know that every two seconds, someone needs blood, yet less than 1% of South Africans are active blood donors?
Donated blood is lifesaving for individuals who need it, but blood is scarce, and there is a shortage of active blood donors that meet the need of the increased blood demand, even more so now because of Covid-19.
To assist SANBS’s quest to collect more units of blood, The 100% Foundation hosted two blood drives in Flora and Benoni, Gauteng.
Affinity Enterprises Reassures Its Commitment
Affinity Enterprises and its employees are acutely aware of the challenges South Africans face and remain committed to helping beat back the tide of Covid-19, working with communities to combat the spread of the virus, and providing support during this critical time for our country.
“As always, Affinity Enterprises and The 100% Foundation remain 100% committed to improving the lives of all South Africans and making a difference,” says Hewlett.
“We have many more initiatives planned for this year, so watch this space!”