South Africa is in the grip of a youth unemployment crisis, with 60.2% of those aged 15–24 and 40.4% of those aged 25–34 unemployed, according to Stats SA’s QLFS Survey. While the 2024 matric class achieved a high pass rate, over 600,000 of 800,000 matriculants face limited education options as just 200,000 tertiary spaces are available—forcing many into a job market burdened with one of the world’s highest youth unemployment rates.
The International Labour Organization (ILO) report warns that persistently high youth unemployment risks creating a “lost generation” – one without the skills or experience for future income opportunities. With Africa’s youth population rapidly growing, boosting job creation is essential for social justice and global economic stability.
Desperate job seekers are increasingly targeted by cybercriminals and scams as fraudsters exploit social media recruitment trends and impersonation tactics. With job scams on the rise, vigilance is essential. “Youth should seek income opportunities with a proven track record, assessed by trusted organisations like the Direct Selling Association of South Africa (DSA),” advises Rajesh Parshotam, DSA Chairperson.
Brandon Masondo, DSA Vice Chairperson and Youth Initiative Director, emphasises the importance of empowering youth through direct selling. “Our youth face immense challenges—pursuing education, struggling to find jobs, or earning too little to build a better life. DSA-accredited members provide a safe, supportive environment with training, mentorship, and resources, whether as a side hustle or full-time venture, it offers a clear path to financial resilience.”
With low barriers to entry and equal opportunities, the direct selling industry empowers youth to succeed, regardless of their background or qualifications. With sights on a growing future, our youth are the heartbeat of our tomorrow.
For more information, visit the Direct Selling Association (DSA) of South Africa www.dsasa.co.za
