#CareerFocus With Tsholo Maluleke Executive Producer at Kaya 959

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1. Tell us a bit about yourself?

I am Mama to the most loveable baby girl, Sunshine to the love of my life, and forever a little girl to my two older brothers, whom I was raised within a warm home in Soweto, with our parents. I am all about connecting with people for ideas, stories, & growth. I’m often lost in a good read, seldom turn down a brunch date, and always up for some live music. A nature lover who is still addicted to mom’s cooking, a brave and gentle soul – with a spark! 

2. What work do you do?

I am in the business of generating space for stories to be told, heard, and shared in conversation and music. My current role as, the Executive Producer at Kaya 959, allows me the opportunity to form part of a creative team that is expanding and shaping the conversations people are or should be having. 

3. How long have you been in the industry?

My time in the media space as a whole stems back to just under ten years and just over six in broadcast media.

4. Has your work always been your passion? Tell us why?

The work I do has fuelled a passion for storytelling, by allowing the curation of conversations and placing intention on the positioning of them to elicit audience stories.

5. Being a woman in the industry – What does it take?

Authenticity. It needs you to continuously navigate your time with curiosity – the opportunities are endless! It also means allowing yourself room to influence the narrative on how women’s stories, realities & experiences are shared with the world in whatever capacity you work in.

6. What has been the most difficult challenge of your career?

The growth of unregulated media, information creation, and sharing sources over the last few years. Being unlimitedly connected around the world is no longer a choice, we all need to know what is going on at any given time. The problem is when what is shared, is completely unfounded. Although social media has allowed the ease of information sharing, the integrity of citizen journalism is challenging media ethics and law.

7. What advice do you have for other women in your industry?

Continue to make magic! Influence & imprint in the space you occupy – don’t be afraid to tackle the challenges but also allow yourself some ease.

8. Plans for the future?

The future is calling with some academia, as I look forward to furthering my studies. Some incredible experiences to enjoy with my family, as well as navigating media leadership, ownership, and influence – all in between being lost in a book and seldom, declined brunch dates.