1. What work do you do?
I am the Global Marketing Officer for Goodleaf Wellness and a member of the Board at The Branson Center of Entrepreneurship.
2. How long have you been in the industry?
I’ve been in the industry for 19 years.
3. Has your work always been your passion? Tell us why?
I’m fortunate enough to work in an industry that keeps the passion alive, even when I personally lost my sense of passion for a moment. Marketing allows for curiosity, creativity, and strategy. Every day we get to generate ideas that can positively impact the communities around us. It’s not always ‘glam’, but it is definitely inspiring. I have also always wanted to work with purpose-led brands. The work we do with entrepreneurs at the Branson Center keeps passion and purpose top of mind.
4. Being a woman in the industry – what does it take?
This industry requires empathy and intuition. Fortunately, that’s women’s superpower. Those qualities are essential for the work. We solve for ways to ease people’s lives and bring joy. To make it in the industry however also requires finding good brands and people to work alongside. This will help you grow richly and at a good pace. You will work hard as well as outside of normal business hours. Make sure you cultivate a wellness routine around yourself.
5. What has been the most difficult challenge of your career?
Figuring out what I wanted to specialise in was hard because the industry is not too structured or rigid. Not only that, the categories of skill are wide. I needed to truly explore my interests and test my abilities in many different roles before I found my lane. I thrive in strategy however I’m now well trained in execution. You may have multiple career interests, but you still need to go through the journey of exploration to find the ones that make you hum.
6. What advice do you have for other women in your industry?
Growth is not a linear arrow up. You will at times feel stagnant in your career. Don’t rush for the next role. Give yourself the room to explore different facets of the industry and of your skills. Work on different brands. Serve multiple consumers. Allowing this process will give you growth of a different kind. You might just find your new niche.
7. Plans for the future?
Taking Goodleaf Wellness global! The world needs to experience more products that represent African excellence.
In addition to serving as the Branson Centre’s Purpose Coach, Pride now brings over 19 years of experience connecting brands with purpose and profit to our Board of Directors. Pride has held notable roles at Brand South Africa, Mondelez, STANLIB, Nedbank, and TFG (The Foschini Group). Today she is the Global Marketing Officer at GoodLeaf Wellness.
She guides entrepreneurs in creating brands and business models that have a positive impact on the earth and on communities. With her in-depth experience in corporates and entrepreneurship, she is continuously looking at ways to unlock opportunities for innovation through repurposing what we already have. In her recent Tedx Talk she takes a look at how corporates can stay ahead by reimagining their role as accelerators for entrepreneurs.
As a champion for women in professional and entrepreneurial spaces, she serves as Director at SheSays Cape Town, the only global network for women in advertising and other creative industries. She is also an alumna of the Zanele Mbeki Fellowship for Female Leadership in Africa.
Pride holds an MBA from the Gordon Institute of Business and her academic research is published in the Journal of Brand Management.
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