We’re all chasing those views on TikTok, but it’s helpful to understand what makes the algorithm tick (and what doesn’t!). Every time someone starts watching your videos, even for a few seconds, it counts as a view. If someone loves your videos so much that they watch them multiple times, that’s amazing! But those repeat views from the same account won’t give you as big of a boost as views from different people.
Comment on Trending Videos for More Visibility
Think of it this way: those popular videos within your niche are already attracting the exact viewers you want to reach. By providing valuable insights and contributing thoughtfully to the conversation, you can establish your expertise and pique the interest of potential followers.
Here’s a simple strategy to maximize your impact:
- Identify Relevant Trending Content: Use hashtag searches to find popular videos that align with your brand and target audience.
- Become a Thoughtful Contributor: Instead of just dropping a “Nice!” comment, add substance. Share insights, answer questions, or provide unique perspectives encouraging further discussion.
- Subtly Guide Viewers to Your Content: When relevant and valuable, mention your videos that complement the conversation or provide additional insights.
Remember, authenticity is key and by consistently offering value and engaging authentically within your niche, you can leverage trending content to drive traffic to your profile and get more views after posting.
Use Trending But Relevant Audio
- Aligns with Your Niche: If your content is about cooking, look for trending sounds that are popular within the food community. Similarly, if you’re promoting makeup, look for viral videos and pay attention to the sounds they’re using.
- Fits Your Target Audience: What kind of music or sounds does your ideal viewer enjoy? Choose audio that resonates with them.
Embed Video Feeds on Your Website
You can display your TikTok video feed on your website to increase your views. By adding your videos to your homepage, sidebar, or footer areas, your visitors can view your videos right on your site, even if they haven’t followed your account yet. This is especially valuable for capturing those potential followers who haven’t discovered you on yet.
Post Multiple Videos Regularly
To increase your views even after you’ve just posted, don’t be afraid to grace your followers’ FYP multiple times a day. The beauty of this video platform is that it moves fast, so a steady stream of high-quality content won’t overwhelm your audience (as long as it’s good content, of course!) Think of it this way: the more videos you post, the more opportunities you have to catch someone’s eye. And when you hook them with a fantastic video, they’re far more likely to check out your profile for more.
Create Short Videos
One of the easiest ways to get more views after posting is to create videos that are 10 seconds max in duration. That’s because the average attention span is up to 8 seconds only, so just like YouTube shorts, your viewers will be less likely to view your content if they’re longer than 10 seconds. By creating short but sweet videos, you force yourself to be concise, and creative and get to the good stuff fast. This approach increases the likelihood of viewers sticking around for the entire video, which sends positive signals to the algorithm.
Cross-promote your Videos on Other Social Platforms
Sharing them on your other social media profiles like Instagram reels, Facebook, YouTube Shorts, and even Twitter is a powerful way to expand your reach. By displaying a multi-channel feed on your website, you can get more views on your videos, Instagram reels, Facebook videos, and more.
Increasing your video’s reach can make a bigger impact than you think and more views directly translate to:
- Greater Visibility: Help your content climb the ranks and get featured on more “For You” pages, putting your brand in front of a wider audience.
- Enhanced Brand Discovery: When more people see your content, they’re more likely to check out your profile, explore your offerings, and potentially become loyal followers.
- Higher Engagement: Videos with more views tend to attract even more views, likes, and comments — it’s a snowball effect! This increased engagement further signals to the algorithm that your content is worth promoting.
We hope these tips have empowered you to give your TikToks the post-posting boost they deserve! Remember, consistency, cross-promoting on different social media platforms and a focus on your audience are key to standing out in the ever-evolving world of TikTok.
