The Dramatic False Eyelash Trend

The Dramatic False Eyelash Trend Proves the Beauty World Is Ready to Bold Again. We’re calling it: 2019 is officially the year of over-the-top, outlandish, make-you-look lashes. Our first glimpse at the embellished eyelash trend took place early in the year during Fashion Week. The models at Valentino walked the runway wearing feather-spiked falsies unlike anything we’ve seen before, and at Ulla Johnson, neon-tinted lashes inspired us to start rocking colored mascara on the regular.

And then, of course, there was the Met Gala. Countless A-list celebrities arrived to the famed fashion event in swoon-worthy false lash looks, including our digital cover star Lizzo, Lady Gaga, Lily Collins, and more. Even Allure’s very own editor in chief Michelle Lee got in on all the lash action.

“Camp lashes are these extreme, over-the-top, theatrical looks that feature exaggerated lengths, metallic or bright colors, and are just overall extra,” Lee says, speaking to the Met Gala’s theme of “Camp: Notes on Fashion,” which is more or less all about doing the most. “Especially on the carpet, to have a look really make a statement, you need to be extreme with extra length on your lashes, really bold colors, and unique accessories.”