Valentine’s Day isn’t just about chocolates and roses – it’s also the perfect time to pamper yourself with the best skincare rituals from around the world. Self-love is important in any language. “From Paris to New York and beyond, body skincare trends vary across global cultures, offering unique approaches to achieving healthy, radiant skin,” comments Bongi Macheru, brand manager for globally inspired skincare brand EAD (European American Designs).
As we continue to understand and appreciate the diverse ways in which cultures around the world care for their skin, we’re reminded of the universal importance of hydration, nourishment, and protection. “At EAD we recognise the significance of these global skincare rituals and are excited to highlight the trends that are not only effective but also rooted in centuries of wisdom.”
How different cultures across the globe are embracing the power of nature, science, and innovation to keep skin vibrant, healthy, and radiant:
- South African skincare is deeply rooted in natural remedies, including indigenous ingredients, rich in antioxidants, essential fatty acids, and vitamins that nourish and protect the skin, playing a vital role. In the dry climate, hydration is key with a need for body butters and oils.
- French skincare is renowned for its “less is more” philosophy. French women focus on high-quality ingredients, emphasising hydration and nourishment. Body oils infused with essential nutrients, such as argan and jojoba oil, are staples in their routine, promoting supple and naturally glowing skin. Thermal water sprays and body milks are also widely used to maintain hydration and soothe sensitive skin.
- In Japan, skincare is a meticulous ritual deeply rooted in tradition. The focus is on layering lightweight yet potent products to enhance hydration and maintain youthful skin. The emphasis on bathing rituals, including onsens (hot springs) and exfoliating body scrubs, ensures skin remains smooth and revitalised.
- K-beauty (South Korea) embraces innovation. Sheet masks aren’t just for the face—body sheet masks and hydrating sleeping packs provide deep moisturisation and rejuvenation overnight. The Korean approach highlights the importance of continuous hydration for a youthful glow.
- Brazilian skincare celebrates the power of nature. The focus is on keeping the skin soft, smooth, and summer-ready year-round. Body exfoliation is a significant step in Brazilian beauty routines, with sugar scrubs and coffee-based exfoliators helping to improve circulation and reduce cellulite appearance. Brazilian women also prioritise sun protection, ensuring that their skin stays healthy and radiant.
- In India, skincare is deeply connected to Ayurveda, a holistic approach that balances the body’s natural elements. Traditional body care includes oil massages using sesame, coconut, or almond oil infused with turmeric and sandalwood for their healing properties.
- Scandinavian beauty focuses on minimalism and protecting the skin from harsh weather conditions. Ingredients providing deep nourishment and barrier support are important. Dry brushing is a widely practiced technique to stimulate circulation and keep the skin smooth. Scandinavian skincare prioritises sustainability and clean beauty, ensuring that products are as kind to the environment as they are to the skin.
While skincare trends and traditions differ between countries and cultures, the common thread is the importance and need for self-care and skin that is hydrated, vibrant, and healthy. EAD’s range of Tissue Oil infused products provides hydration and moisturisation to help keep your skin soft, supple, and pampered. With product choices ranging from soap bars to body wash to lotions and tissue oil sprays,
EAD’s products provide nutrients for healthy, vibrant, and well-hydrated skin. This Valentine’s Day, embrace your skincare and show your skin the love it deserves. No matter where you are in the world, a little self-care goes a long way in making you feel pampered, confident, and radiant.
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