#WIB – Q&A With Ayanda Majola Founder Of SV Capital

Ayanda Majola Founder Of SV Capital
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1. Can you please tell us more about your business?

Established in 2017, SV Capital is a fund manager offering innovative investment products, specialising in fractional ownership of physical assets such as Cattle (through our flagship cattle investment) and Delivery bikes (through our delivery bike investment). This is achieved through partnerships with experienced industry leaders who have a proven track record. Our cattle investment provides investors with the opportunity to invest in a herd of cattle from a minimum of R500.

Cattle hold cultural and social significance in many communities, and are considered valuable assets that can appreciate over time. SV Capital’s cattle investment fund has delivered average annual returns of 14.93%, net of fees, since its launch. For our delivery bike investment, investors can participate in the last-mile delivery sector in South Africa by investing a minimum of R3100 in a fleet of bikes. This investment has delivered an average return of 19.25% over the 18-month investment term.

At SV Capital, our goal is to make investing straightforward and accessible to everyone. Our ethos is centred on creating innovative investment products and opportunities for investors, providing access to various sectors and assets. We are reimagining what an investment portfolio should look like. Through our current offerings, our products offer investors affordable investments that yield inflation-beating returns in a volatile economic environment.

Most importantly, these investments have a positive socio-economic impact in South Africa by contributing to job creation. This approach to investing is transforming the investment landscape by lowering investment minimums, encouraging broader participation, and making the sector accessible to everyone. Given South Africa’s poor savings culture, introducing alternative investment solutions is crucial to promoting savings and investing.

2. When, how and why did you start your business?

SV Capital was established in 2017 by myself and co-founder Kagiso Tloubatla. We aimed to democratise investment by creating innovative products that are simple, easy to understand, and have affordable minimums. Our goal was to make investment accessible to everyone, including women, by adopting an inclusive approach when developing our investment products.

3. What is your role in the business?

As the founder of SV Capital, my role is multifaceted and encompasses various responsibilities. It is dynamic, covering both strategic planning and hands-on involvement in day-to-day operations. I am responsible for steering the company towards success and ensuring its long-term growth and sustainability.

4. Where did you study and what did you study?

I studied at the University of Johannesburg, where I earned my B.Com degree in Accounting and subsequently completed an Honors in Accounting. I am a chartered accountant.

5. How did you finance your business?

We’ve self-funded the business since its inception.

6. Describe your average workday, if such a thing exists.

An average day is hard to define; however, my workdays are dynamic and involve a mix of strategic planning, operational oversight, and engagement with various stakeholders. Flexibility is key throughout the day, as unexpected tasks and opportunities may arise. The overarching goal is to balance short-term operational needs with long-term strategic objectives, ensuring the continued growth and success of the business.

7. How do you balance your home life and your work life?

I strive to achieve work-life balance through intentionality and meticulous planning. Given the hectic nature of my workdays, I make a deliberate effort to create pockets of time for my personal life and ensure that I am fully present in those moments.

8. What drives you and inspires you?

What drives and inspires me is the opportunity to create a positive impact and contribute to meaningful change. Whether it’s in business, personal development, or contributing to my community, the prospect of making a difference motivates me. I find inspiration in the challenges that come my way, seeing them as opportunities for growth and innovation. Additionally, witnessing the success and achievements of others, and knowing that I can play a role in that success, fuels my determination. Ultimately, the pursuit of continuous improvement and the desire to leave a lasting, positive mark on the world drive me every day.

9. Where and when do you have your best ideas?

I find that my best ideas often come to me during moments of reflection. It could be during early morning exercising sessions, or even when I’m engaged in activities like reading or listening to podcasts. These moments allow me to step back from the daily hustle and provide the mental space needed for creativity. Additionally, collaborative discussions with my team can spark innovative ideas as diverse perspectives come together.

10. Where and how do you market/advertise your business for sales leads?

The company has experienced substantial growth through the acquisition of organic leads originating from our established client base. Our unwavering commitment to exceptional customer service and a superlative customer experience has significantly contributed to this ongoing success. In the current year, our strategic emphasis has been directed towards optimising our presence and engagement on social media platforms.

11. What is next for your business?

We are committed to introducing cutting-edge and innovative products, driven by a customer-centric approach. Our focus includes harnessing emerging technologies, fostering key partnerships, and exploring new market opportunities. Additionally, our dedication to sustainability and social responsibility will remain integral to our business. I believe that these initiatives will not only fortify our market presence but also contribute positively to the communities we serve.

12. What advice would you give to female entrepreneurs hoping to start their own business?

I would give female entrepreneurs the following advice:

(1) Pursue a business that aligns with your passions and values. Building a business you are genuinely passionate about can fuel your perseverance during challenging times.

(2) Believe in yourself, cultivate self-confidence, and trust in your abilities. Trust your instincts, and don’t be afraid to take risks.

(3) Challenges are inevitable, but view them as opportunities for growth. Embrace adversity, learn from setbacks, and use them to fuel your determination.

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