#WIB - Q&A With Janice Chetty CEO Of Dynamic Outlook -

1. Can you please tell us more about your business?

A. My business Dynamic Outlook Pty ( Ltd) provides recruitment, IT services, and training services to corporate companies. We are a women empowerment business, and we believe in diversity in the workplace. We provide our clients and candidates with the best service we can offer. We will by this principle called ACE, which stands for A- Agree a delivery with our client as to when we will provide them with the service they require, C – Communicate, we are also keeping in touch with our clients and candidates, E – Error-free admin, we will provide our clients with error-free work.

2. When, how, and why did you start your business?

A. I started this business on 28 April 2021, the reason I started this business is I had a vision in 2019 that I wanted to open up this type of business, however, due to having a full-time job as an IT software manager, it was not possible. In 2021 January when I got retrenched, I decided I wanted to make my vision a reality hence I took my UIF and started this business from scratch.

3. What is your role in the business?

A. I am the CEO.

4. Where did you study and what did you study?

A. When I was in High School, my dream was to become a Chartered Accountant and I loved Accounting. My first degree was obtained in Unisa which is. BCOMPT – Accounting Science degree. As time passed I had a passion for teaching and education. I pursued my PGCE in Education specialising in Accounting at Varsity college which I completed last year.

5. How did you finance your business?

A. My UIF/Provident fund money.

6. Describe your average workday, if such a thing exists.

A. My typical workday starts at 6:45 am. I attend to emails and I post a motivational quote or picture on my staff group to get the team motivated for the day. I also do training for an educational company. 8 hours of my day are dedicated to this, while in between managing staff, interacting with my clients, and so on… My day ends at 6 pm every day. Sometimes I get back to work at 8 pm, after supper and a show.

7. How do you balance your home life and your work life?

A. I am currently single so I don’t have any dependents to take care of. I generally cook over the weekends and on a weekday make easy quick meals. I try to get to the gym 3 times a week to keep a balance and usually a Saturday or Sunday is a day to myself.

8. What drives you and inspires you?

A. With all that is happening around us, we need to be able to sustain ourselves, for me my drive is to be able to share my success with the needy and to inspire youth. I can be looked at as a mentor to the younger generation. Flexibility.

9. Where and when do you have your best ideas?

A. I tend to think best when in water so ideally when I am in the shower my best ideas are born.

10. Where and how do you market/advertise your business for sales leads?

A. Social media platforms, Facebook, LinkedIn, Instagram. Also, I do cold calling from google and referrals.

11. What is next for your business?

A. The next level for my business is to expand my clientele and get SETA accreditation for my training. Of course, growing my monthly sales target.

12. What advice would you give to female entrepreneurs hoping to start their own businesses?

A. The advice for young female entrepreneurs would be to laser focus on your goals and surround yourself with positive-minded people. Remember nothing is impossible if you can visualise it, you can create it. We are the creator of our realities.

For more details about Dynamic Outlook, visit their website: www.dynamicoutlook.co.za