Any devoted dad will likely tell you that all he wants for Father’s Day is quality time with his family, perhaps a fresh pair of socks, and for his children to laugh at his “dad jokes.” While that sentiment is undoubtedly true, what he might not mention is a quiet desire for a new set of golf balls, that sleek accessory for his coffee machine, or the latest clever gadget (because doesn’t every dad secretly love a nifty bit of tech?).
Contrary to the popular belief that younger or female demographics dominate e-commerce in South Africa, a recent News24 survey uncovered a surprising truth: a significant 42% of online consumers are males, primarily aged between 35 and 64. This data suggests that older, established consumers, including many of our beloved dads, are increasingly leveraging direct-from-factory platforms like Temu for affordable and convenient purchases of their favourite items. These aren’t just necessities; they include sports equipment, household gadgets, and even self-care tools.
Take, for instance, a recent story of a local father who found the perfect basketball gift for his son, choosing one that could be personalised to make it even more special. This thoughtful touch strengthened their bond through shared activity and is a testament to how these platforms can facilitate meaningful connections through thoughtful purchases.
This Father’s Day, it’s a safe bet that dad would genuinely appreciate a thoughtful gift from any of these categories. And thanks to the vast variety available on online shopping platforms, it’s easier than ever to think beyond the usual socks, snacks, or soap-on-a-rope.
Easy electric: Gadgets that impress
Tech-related gifts have consistently been a favourite for dads, and the sheer range available today makes the shopping experience almost as fun as the gifting itself. When choosing a gadget, the secret is to find that item that will make dad exclaim, “Wow, I didn’t know how much I needed that until I got it!”
Think about practicality, ease of use, and course, a touch of fun. Let your mind (and your fingers) explore options on the Father’s Day page, like a portable and foldable rechargeable reading light, simple yet incredibly effective, or a feature-packed, fashion-forward smart watch that keeps him connected.
The great South African outdoors: braais, bush & beyond
South African dads often have a special connection to the outdoors. Some are avid campers, others conquer hiking trails, many are sports enthusiasts, and then some truly shine when bringing everyone together around the braai.
Whatever your dad’s outdoor preference, accessories that enhance his experience are always a winning gift. From high-quality binoculars for wildlife spotting to a durable tent for family adventures, or a portable solar charger for those off-grid excursions, there are myriad ways to make his outdoor pursuits easier and more enjoyable.
Dashing dad: The rise of “Dad Core”
If “dressing like a dad” once implied a lack of style, today’s “dad core” aesthetic has flipped the script. This trend celebrates practicality and comfort with a casual, pleasing style that’s both current and timeless. For the father with an eye for fashion, an interesting item of clothing is always a welcome gift. The survey highlighted this trend. Whether it’s a versatile and warm hooded softshell jacket perfect for a cool evening braai, or a selection of T-shirts, choosing a piece that truly reflects his style says, “I see you, Dad!”
Spoiling dad without breaking the bank
The best part about finding the perfect gift for dad this Father’s Day is that there’s no need to break the bank. As the News24 survey revealed, 46% of South African respondents report saving more than half of their shopping budget by using Temu, with nearly 40% making purchases on the platform at least once a month.
This makes online platforms an ideal destination for finding that special something that perfectly matches your dad’s personality and passions, proving that thoughtfulness, not expense, is the true measure of a great gift.
This Father’s Day, show your appreciation by tapping into what South African dads truly want: thoughtful gifts that reflect their evolving interests, made accessible through smart online shopping.
