1. What sparked your interest in science and technology?
I’ve always been inspired by the power of science to transform lives. Growing up across different provinces in South Africa, I saw the health challenges our communities faced and the potential of innovation to address them. What really shifted my perspective was realising that South Africa has brilliant local researchers producing world-class science, but too often their findings don’t translate into policies or community impact. That’s when I knew I wanted to be part of bridging that gap, making science relatable, trusted, and actionable beyond the lab.
2. What led you into the field of tobacco harm reduction?
My career journey has been about connecting the dots: from mastering the science, to questioning how evidence can inform change, to realising that true impact comes when science is shared and acted upon. When I stepped into my current role, I saw an opportunity to apply this thinking to one of the biggest public health challenges: smoking. Harm reduction is not about promoting products; it’s about bringing evidence to the table so that adult smokers have better choices, while protecting young people.
3. Why did you choose to join Philip Morris South Africa?
What drew me was the company’s bold vision to move away from cigarettes entirely. For me, the idea of being part of a transformation this significant, and one grounded in science and transparency, resonated deeply. My role sits at the intersection of global science and South Africa’s local health realities. It’s not just about presenting research, but making sure it is understood, trusted, and relevant in our cultural and policy landscape. That bridge-building is what excites me most.
4. Why is harm reduction personally meaningful to you?
Even though I don’t smoke, I’ve always believed in giving people access to safer choices. It’s about health equity, ensuring that those who choose to continue smoking have alternatives that are significantly less harmful. What makes me proud is creating spaces where science is not just discussed but understood and embraced by healthcare professionals, policymakers, and communities. Knowing I’ve helped close that gap between science and society gives me immense fulfilment.
5. How do smoke-free products fit into the public health conversation in Africa?
In Sub-Saharan Africa, where smoking prevalence remains high, we need every possible tool to accelerate progress. Smoke-free products are not the only solution, but they’re an important part of the conversation on harm reduction. My role is to make sure the science behind them is accessible and relatable, so that decisions are informed by evidence rather than assumptions.
6. What are some common misconceptions you come across in your work?
One of the biggest is that engaging in science is the same as pushing an agenda. In reality, it’s about building trust and opening dialogue. Another misconception is around nicotine. Many believe it is the main cause of smoking-related diseases, when in fact it’s the harmful chemicals produced by burning tobacco. Correcting this misunderstanding is crucial because it creates space for an informed conversation about risk reduction.
7. Communicating science can be difficult. What challenges have you faced?
The toughest part is balancing scientific evidence with societal perceptions, particularly when there is scepticism or misinformation. I’ve learnt that listening first is key to understanding concerns before sharing information. Over time, building trust and tailoring communication so that complex science becomes relatable has been the way to overcome those barriers.
8. Who have been the biggest influences in your career?
My mother has been my greatest influence. Her dedication to serving communities instilled in me the value of purpose-driven work. I’ve also been fortunate to have mentors, both men and women, who taught me technical skills, strategic thinking, and most importantly, empathy in leadership. They showed me that true leadership is about people, integrity, and leaving behind a legacy of impact.
9. What advice would you give to young women aspiring to careers in science and advocacy?
Be bold enough to take up space where science and leadership intersect. Your technical skills will open the door, but it’s your empathy, courage, and authenticity that will make you stand out. Trust your journey, even setbacks shape the leader you’re becoming. And never underestimate the power of your voice. Every time you show up authentically, you create room for another woman to do the same.
10. What does Women’s Month represent for you?
For me, it’s both a celebration and a call to action. It’s a moment to honour the progress women have made across disciplines, but also to recognise how much work still lies ahead to achieve true equity. As a woman in STEM, I see Women’s Month as an opportunity to inspire the next generation by showing that women can shape the future of science, policy, and innovation.
