GynaGuard wants to equip women with knowledge and confidence to make informed, supportive choices about their wellness. The event’s theme, Live the Difference, was chosen to encapsulate this shift: a celebration of individuality, wellness, and self-agency. The brand hopes its marketing strategy will offer a strong example of how intimate care brands can thrive in a post-taboo world.
Wellness and authenticity
Zanele Ngobeni, GynaGuard Commercial Associate, explains, “With the masterclass, our goal was to go beyond traditional marketing—to create an experience that fostered genuine connection through education and engagement.
“We leaned into storytelling, shared experiences, and immersive visuals to give guests multiple ways to connect.” Expert-led talks, wellness coaching, and interactive activations encouraged open, stigma-free conversations around intimate care.
As the newest face of GynaGuard, Kim Jacobs embodies wellness and authenticity. “She’s real, relatable, and represents the strength, grace, and empowerment of every woman,” says Ngobeni. “Her involvement brings a unique credibility and aspirational energy to the campaign.”
Through her platform, Kim has helped reframe the conversation around intimate care—making it accessible, empowering, and, most importantly, normalised. Her voice amplifies GynaGuard’s message across media and social channels, bridging the gap between brand storytelling and women’s everyday experiences.
“Her collaboration has strengthened our relevance and resonance with our audience,” Ngobeni adds.
As younger consumers demand transparency and inclusivity, GynaGuard is meeting them where they are—through social media, live events, and approachable content that educates without patronising. The brand’s strategy sets a strong example of how intimate care brands can thrive in a post-taboo world.
