1. Can you please tell us more about your business?
soSerene is revolutionizing well-being by merging digital convenience with comprehensive wellness resources. Our platform, akin to a “Netflix for wellbeing,” offers a variety of engaging content including videos, audio sessions, podcasts, and articles. We emphasize user privacy, creating a secure environment for personal growth. Additionally, our Wellbeing Management System enables corporate clients to tailor wellbeing plans to meet diverse needs, fostering a culture of health and productivity within organizations.
2. When, how and why did you start your business?
We launched soSerene in 2023, driven by a realization that while many seek happiness and personal fulfillment, they often lack a clear starting point. Recognizing the importance of a holistic approach to well-being—encompassing mental health, personal development, physical fitness, and nutrition—we identified a market gap for a comprehensive well-being platform. This realization fueled our mission to offer a single, accessible solution for all aspects of well-being.
3. What is your role in the business?
As a co-founder, I play a multifaceted role in shaping our vision, strategy, and operations, ensuring we stay true to our mission of enhancing well-being on a global scale.
4. Where did you study and what did you study?
I studied Accounting Sciences at UNISA, complementing my academic journey with practical experience through articles at BDO. This background has provided me with a solid foundation in building and scaling businesses.
5. How did you finance your business?
We have taken a bootstrap approach to finance our business.
6. Describe your average workday, if such a thing exists.
In the startup world, no two days are alike. My role demands versatility, from strategic planning to hands-on problem-solving. This dynamic environment is both challenging and rewarding, pushing us to continuously innovate and adapt.
7. How do you balance your home life and your work life?
Balancing work and home life is a deliberate, daily effort. With three young children and an entrepreneurial husband, we live by the principle of “being where your feet are.” This means fully engaging with the present, whether in a business meeting or reading to our children. Embracing the soSerene lifestyle ourselves, we prioritize mental well-being, personal development, and physical health, striving for harmony between our professional and personal lives.
8. What drives you and inspires you?
My drive comes from the joy of building solutions that truly resonate with customers, transforming their lives for the better. On a personal level, the hardworking ethos I share with my children serves as a powerful inspiration. Witnessing their pride in our accomplishments as well as their understanding of how incredibly hard it is, motivates me to strive for excellence. Moreover, the freedom to choose how I spend my time, to create and innovate, fuels my passion every day.
9. Where and when do you have your best ideas?
My best ideas often strike during long runs, accompanied by the stimulating dialogue of podcasts. It’s in these moments of physical and intellectual synergy that my creativity and strategic thinking flourish, leading to some of our most innovative concepts.
10. Where and how do you market/advertise your business for sales leads?
Our B2B strategy targets a broad spectrum of businesses, leveraging word-of-mouth, strategic networking, and LinkedIn. These channels have proven to be highly effective in generating leads, enabling us to connect with potential clients across various industries.
11. What is next for your business?
We are on the brink of securing several SMB and corporate clients who recognize the importance of investing in well-being. Following these partnerships, we aim to expand into new markets in Europe, broadening our impact and fostering a global culture of well-being.
12. What advice would you give to female entrepreneurs hoping to start their own business?
Embrace personal development and remain present in every moment. Believe in your capabilities deeply, for this belief will be your anchor through the uncertainties of the entrepreneurial journey. Remember, your potential is immense, and your resilience will guide you to success.
Contact information: www.soserene.com
Social media links:
- Instagram – be_soserene
- Twitter – @SoSerene2023
- LinkedIn – soSerene
