1. Can you please tell us more about your business?
Change for Good exists as a company that aims to transform the educational and early developmental schooling system with journals, stationery, and products that assist with different aspects of mental well-being. At Change for Good, we use scientifically and psychologically proven concepts and methods for the betterment of growing and cultivating resilience in kids.
2. When, how and why did you start your business?
The Business was started in 2022 by Anjil Naidoo who is the brainchild and director of Change For Good. She started this business after becoming interested in the concept of Kaizen which is based on continuous improvement. This concept proved to have worked even in larger corporations.
3. What is your role in the business?
I, Kim Naidoo – am the lead designer, digital marketer, and communications manager of the brand Change for Good.
4. Where did you study and what did you study?
I studied for my postgraduate business degree at Wits Business School. As well as a communication and design degree from the Greenside Design Center.
5. How did you finance your business?
The business was financed by our director and angel investor Anjil Naidoo.
6. Describe your average workday, if such a thing exists.
An average workday at Change For Good involves reaching out to potential client relationships, schools, and retail spaces. We also are busy researching and sourcing new products for the range, and designing future journals – these will assist in our big goal. We are also continuously on the lookout to connect sponsors to schools.
7. How do you balance your home life and your work life?
Lots of yoga and walking, planning, lists, and having a flexible work life.
8. What drives you and inspires you?
I think a contributing factor to myself and the ethos of Change For Good is transforming South Africa’s future – We are deeply rooted in the growing resilience of kids so that we may assist in the growth of South Africa as a nation.
9. Where and when do you have your best ideas?
Ideas for us come from calm and peaceful moments in between working hours – walking and during a yoga class.
10. Where and how do you market/advertise your business for sales leads?
We work with digital social media marketing, an on-the-ground sales guy who visits prospective clients, and also look at mom bloggers that we will get honest reviews.
11. What is next for your business?
We would like to get our journals and products in the hands of every kid aged 8-12 no matter the background, we believe that everyone deserves a fighting chance with mental well-being and health. We would like to build resilience while having fun! and grow Change For Good into a household name when it comes to educational and kids products.
12. What advice would you give to female entrepreneurs hoping to start their own business?
JUST DO IT – there will be times when you feel like it’s you against the world but the world will start to align with your vision when you work hard and push through the hard times. Keep going, but also keep balanced. One cannot pour from an empty cup.
At the age of 33, Kim’s professional journey has been anything but ordinary. She has embarked on a multitude of various vocations, from air traffic control to design, marketing, and even entrepreneurship. Her eclectic journey led her to a postgraduate business degree from Wits Business School and a communications design degree.
When she ventured into the corporate world, Kim collaborated with prestigious organisations like Standard Bank, FNB, Nedbank, Bidvest, Worxgroup, Uber, Legacy Yard, Eco-Cycle Group, i-flix, and Vodacom, among others. Her hands-on experiences and interactions with those diverse businesses became her creative playground, where she honed her skills in creative disruption, brand strategy, event planning, and marketing.