1. Can you please tell us more about your business?
A. We achieve results by influencing effective campaign positioning & lead generation strategies AND by working with sales teams/processes to drive the right conversations, increase conversions, and deliver a compelling customer experience.
2. When, how and why did you start your business?
A. I launched as a consultant/freelancer in early 2018 because I realised that I would rather work hard building my own business than slave away building someone else’s – no matter how much fun it is. 🙂
3. What is your role in the business?
A. I’m the owner, salesperson, marketeer, strategist, networker etc. etc. – when you’re in the start-up phase, it’s important to be multi-skilled and then source experts to fill the gaps.
4. Where did you study and what did you study?
- Marketing Management through the IMM
- Digital Transformation: Platform Strategies through Emeritus (by MIT Sloan)
- Digital Business through Emeritus (by MIT Sloane and Colombia Business School) – Currently studying this
5. How did you finance your business?
A. As a consultant, my skill set was all I needed, then I tapped into the network I’d spent developing over the years in corporate, and I hustled like a crazed banshee!
6. Describe your average workday, if such a thing exists.
A. LOL – it really doesn’t! Between liaising with clients, delivering on projects, managing delivery through our network, meetings, trend analysis, and studying (I’ll probably always study)… It’s hard to bed down a routine with so many variables.
7. How do you balance your home life and your work life?
A. By being gentle with myself. Remaining agile and open to the changing needs between work and kids and then driving to stay aware of what’s required and when and prioritising accordingly.
8. What drives you and inspires you?
A. My kids, and the desire to leave the world a better place. It might sound corny, but it’s true – the only purpose in life is a life of purpose. I named my business when I was 15 Ycagel – LEGACY. Nothing is of greater importance than serving those around you.
9. Where and when do you have your best ideas?
A. Great ideas don’t keep office hours 🙂 But if I had to make a call I’d say while doing research, studying, and weekly trend analysis. My best ideas happen when I’m looking at what the most prominent players are doing.
10. Where and how do you market/advertise your business for sales leads?
A. I haven’t done advertising yet. I focus on networking, hosting free live online events, and super skill sessions which have served me well.
11. What is next for your business?
A. Diversification. We’re moving into online education (not the traditional stuff!) focusing on superskilling entrepreneurs and professionals so we can see the SME market boom!
12. What advice would you give to female entrepreneurs hoping to start their own business?
A. Just do it. Go for it. Start NOW. There is no perfect time, and the universe will not somehow magically align to create the ideal circumstances for you to start. JUST start – you’ll figure it all out as you grow and build. Things are changing so fast anyway, nothing we knew last year had any relevance this year – we all had to change tac with 2020’s universal plot twist!
You can do this, just start.