1. Can you please tell us more about your business?
Health Life Aesthetics is a medical and aesthetics practice co-founded by identical twin doctors – Dr. Khanyisile and Dr. Ziyanda Ndebele, ex-witsies who not only “conquered the edge” but continue to conquer life. We manage both medical and aesthetics patients. Aesthetic medicine is a nonsurgical and minimally invasive form of “Cosmetic Surgery”, where we provide treatments such as anti-wrinkle injections and dermal fillers to the more advanced procedures such as biostimulation.
Every aesthetic treatment is preceded by a consultation with us to provide targeted and individualized treatment plans. We approach our patients with a holistic and individualized approach by having a 30-minute to an hour-long consultation, which has been shown to improve patient outcomes as every concern is addressed. We firmly believe that it’s no longer just about living, but rather living and aging gracefully.
2. When, how and why did you start your business?
In February 2023, Health Life Aesthetics cemented its existence at 339 Main Avenue Ferndale Randburg Johannesburg 2194 after being in the pipeline since 2019, where the groundwork was laid and perfected. In 2022, we were staying in a 4 bedroom house and decided to convert the downstairs guest room into a treatment room. During this time we were full-time state employees and part-time private aesthetic doctors.
The response from our patients was overwhelming and that is when we bit the bullet, and embarked on our journey of self-employment, incorporating both medical and aesthetics expertise. Why we started our business can only be explained through a background story – we grew up watching “Dr 90210”, a Beverley Hills cosmetic plastic surgery show that used to play on DSTV back in the day. It played very late at night due to the sensitive content.
We were mesmerized! Seeing the transformations from breast augmentations, butt lifts, liposuctions, nose jobs, and face lifts opened up a whole other world of possibilities. As much as we loved plastic surgery, we had no desire to become surgeons. Then we heard about aesthetic medicine in 2018, it had been around for over 20 years in South Africa with only the affluent communities knowing about it.
It was seeing the likes of Dr Nandipha Magudumana and Dr Lungile Mhlongo AKA Dr Lu, women who looked like us, enter and dominate the field. This inspired us to enter the world of aesthetic medicine. We started our training in aesthetics medicine in 2021 and haven’t looked back since.
3. What is your role in the business?
We are General Practitioners with a special interest in Aesthetics and Integrative Medicine. Our fancy titles are Dr. Ziyanda – CEO and Dr. Khanyi – COO collectively known as the HBICs (Head Bs In Charge) of Health Life Aesthetics.
4. Where did you study and what did you study?
We studied a Bachelor of Medicine and Surgery (MBBCh) at the University of the Witwatersrand (Wits). We are currently in our final year of the Advanced Diploma in Aesthetic Medicine through The Foundation for Professional Development (FPD).
5. How did you finance your business?
We are self-funded. Health Life Aesthetics has been in the pipeline since 2019 as previously discussed. We had a lump sum of money saved, which we used as capital for our practice. Our family has played a crucial role in assisting us financially and standing in the gap.
Their assistance has prevented our need for loans. On that note, the advice we would give to any start-up entrepreneur with no capital or financial support is to apply for a business credit card first and then a business loan (if necessary) to use towards salaries, expansions, and purchasing equipment.
6. Describe your average workday, if such a thing exists.
Every day is different however a typical day would include us arriving at the practice between 9 am and 10 am depending on whether we have any early bookings. Our first patient is normally at 10 am and it can either be a medical walk-in or a booked medical or aesthetics patient. We have an hour lunch break between 13:00 and 14:00 and then we go back to it.
Aesthetic patients tend to require longer treatment times so one will normally be busy with that, while the other continues with the medical patients and vice versa. When we can, we love to consult with patients together to provide the best possible plan for the patient as we share expertise and look at things from different angles.
A second opinion is always better than one. Our last patients are usually at 17:30 and we close shop at 18:00. Some days we are in training all day because mastering your skills requires continuous learning.
7. How do you balance your home life and your work life?
This is a difficult one to answer because we’re start-up entrepreneurs so technically “balance” does not exist. We take on multiple roles which can force us to work longer than usual even after hours. We try our best to leave the bulk of our work at the office, but we sometimes need to catch up. Not to mention our studies towards our advanced diploma which includes assignments, online tests, and exams.
Home as a whole is peaceful – the support we have received from our family and loved ones has been humbling. They also play a pivotal role in us prioritizing a balance to maintain a healthy and calm mental state. We have a strong foundation in Christ, during this journey, prayer has been key to always keeping us grounded and faithful in our goals and dreams.
8. What drives you and inspires you?
We are inspired by every successful person who made it to the top through perseverance and discipline regardless of circumstances and obstacles. Bringing it closer to home, our inspiration has always been our grandparents and our parents. The saying “The apple doesn’t fall far from the tree” is true in our lives.
Our mother, Dr Dinky Nomvula Ndebele, is God’s favored child. She is a firm believer in education and continues to change the lives of people. She’s a provider and a nurturer and NO ONE works harder than our mother. That is where we continue to get our inspiration from. What drives us is servanthood, financial freedom, and family.
9. Where and when do you have your best ideas?
This is another complex question to answer. The ideas come randomly and somehow at the right time. They mostly come during a moment of peace for example, during hiking, while reading a book, while walking our dogs, while meditating and praying, etc.
10. Where and how do you market/advertise your business for sales leads?
We advertise using social media mostly – Facebook, Instagram, LinkedIn, and Youtube. We have a website that we promote using Facebook. Our biggest and cheapest place to market is Google. And surprisingly traditional advertising and word of mouth have made a significant difference.
11. What is next for your business?
We recently launched an ebook, The ABCs of starting a Medical Practice in SA, to help bridge the gap in knowledge and assist with a smooth transition into private practice. We are thankful to have completed the ebook in time to help all the unemployed doctors. Aesthetic medicine is an ever-growing industry in South Africa and Africa as a whole, with so much growth and innovation potential.
Continuous and ongoing education remains our primary objective. We have plans to integrate all forms of medicine by researching the best evidence-based practices to incorporate Western medicine, and homeopathic/traditional medicine with wellness and aesthetics medicine.
We see Health Life Aesthetics catering to communities, not only through wellness but also through the development of skills and of course expansion of our services and branching out into Africa. A very exciting and bright future is in store for Health Life Aesthetics.
12. What advice would you give to female entrepreneurs hoping to start their own business?
- Know your destination.
- Feed your drive with things that develop you including friends, loved ones, hobbies, therapy, etc.
- Learn when to REST.
- Persevere through the tough times. Build Resilience. Never give up. Trust us, it’ll be worth it.
- The most important step is a business plan, be realistic but don’t limit yourself.
- Be a sponge – and absorb all the knowledge you can absorb to master your craft.
- Last but not least, hire slow and fire fast!
Short bio – Health Life Aesthetics medical and aesthetics practice co-founded by Dynamic Duo Twin Doctors, Dr Khanyisile and Dr Ziyanda Ndebele, MBBCH (Wits).
- Call/Whatsapp – 0825563692
- Email – firstname.lastname@example.org
Social media links
- Instagram – https://web.facebook.com/HealthLifeAesthetics1/
- Facebook – https://www.instagram.com/health_life_aesthetics/?hl=en
- LinkedIn – https://www.linkedin.com/in/health-life-aesthetics/
- Youtube – https://www.youtube.com/channel/UCZMDLQ1v1f3LANJTjS6GoXw
- Website – https://www.healthlifeaesthetics.co.za
- Online Store – https://healthlifeaesthetics.com