Strubens Valley Store Gets An Uber-Makeover

a group photo of the workers at builders store
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New Look, Better Value, Same Location.

Builders Strubens Valley is the latest store in the Builders group to get a grand revamp as South Africa’s leading DIY and buildings material retailer strives to meet the demands of customers who want a seamless, slick integrated shopping experience.

Regular customers may recognize the store from the outside but will be delighted by the new interior layout and look and feel that brings together a hybrid of the latest technology with personable, helpful service to educate and inspire customers to make informed DIY, home improvement and construction choices.

Giving customers value-for-money solutions is the drive behind these changes which go beyond the tangible into the arena of convenience and superior customer service. The Vida e caffè, adjacent to a meeting hub, brings a new offering for one to host meetings with individuals or groups, a space to work, or an area to relax and surf the internet, and have good quality coffee, beverages, and snacks available.

There is a new design and installation hub to give home improvement projects such as kitchen and bathroom remodeling a professional upgrade. Builders can also install many products sold such as air conditioners, ceiling fans, and doors, to mention a few.

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Appliance section

The home environment continues to be transformed by technology. Builders, together with Vodacom, is a player in this growing sector offering a bespoke service for the digital integration requirements of homeowners. A Smart Home hub will offer customers the flexibility to custom-make solutions for their homes and budgets.

Assemble-at-home modular furniture is growing in popularity and the store will now offer a comprehensive range of the latest trends in furniture solutions that are both high quality and well-priced. Digital and physical displays give customers the opportunity to find the perfect solution for their home and watch ‘how-to’ videos.

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Bathroom section

Builders is one of the first African retailers to introduce 3D printing in-store making this fairly new technology accessible to the public. Individuals and businesses can develop prototypes, domestic replacement parts, modeling requirements and much more, opening a world of possibility.

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Builders Strubens Valley

Another new offering that meets current environmental and healthy lifestyle trends is the introduction of an Oasis Water hub. Customers can enjoy a range of filtered water solutions from bottled water and filtration systems to in-store refills.

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Smart Home hub

Other additional features for convenience and ease-of-access include free WIFI and 22 high-definition screens strategically located making it easy to order instore, within specific departments, and shop our extended range of products as well as view promotions and search for product information or inspirational DIY content.

Be sure to visit Builders Strubens Valley from 22 August – 1 September 2019 for grand relaunch specials. For any other information, please visit