The Innovation Game – Hansgrohe’s Continued Dominance

And Hansgrohe’s continued dominance, on and off the field

Any good sports fan will tell you that supporting a club, a team or an athlete is about more than just shallow passion. It’s about the late-night matches, traveling to catch the ‘away’ fixtures and bending both time and space to ensure that you’re in front of the telly while they play.

And like any good sports fan will tell you, there is always one club, one team, one athlete who is streaks ahead of the rest. Messi and Barcelona in football. The All Blacks in rugby. Federer on the grass. Nadal on clay. Tiger Woods on the 18th green.

So when it comes to the sanitary ware fittings industry, a multi-billion-dollar sector, there is one name which continues to overshadow the rest.


So how does Hansgrohe stay at the peak? What are their secrets to success? After all, one does not simply walk into the iF Design Awards and walk away with eight trophies without some sort of game plan.

Being innovative means thinking from person to product.

Hansgrohe are constantly challenging themselves to go further for you, the client. ‘What do consumers want? Which products are of use to them and which do they find beautiful?’ are the types of questions Hansgrohe is constantly asking themselves. Hansgrohe distinguishes itself as a successful manufacturer by taking the customer’s point of view when designing their products. It’s not a question of offering trendy products; no, Hansgrohe wants to offer you something progressive. They want to provide you with a product which will bring you specific added value in the long run. Novelties – the term Hansgrohe uses for concepts under three years old – account for roughly 30% of sales. This high vitality index proves that customers are never quite satisfied with the status quo.

What does the bathroom of the future look like?

This is another prodigious question which Hansgrohe goes out of its way to answer in all of their products. In fact, this very attitude has led to 2019’s most extravagant new offers from Hansgrohe, RainTunes, and Rainfinity. RainTunes combines water, sound, light, moving images and fragrances to create an all-encompassing, customized and indulgent shower. Rainfinity is your gateway to complete relaxation; a showerhead with new jet types, multiple functions, and a gorgeous design.

Modern Water Management

Finally, Hansgrohe’s commitment to a Green future cannot be forgotten. Hansgrohe makes an incredible effort in their innovation and designs to remain as environmentally friendly as possible. EcoSmart is the water saving feature that most modern Hansgrohe products boast, saving water and energy in massive amounts and capping the flow rate per litre on many taps. The Pontos range is a 2019 product that is connected to your internal water systems and controls the water rates efficiently; reducing your impact on the environment.

The Innovation Game

It should be clear, this is no simple game for joy. Hansgrohe is a company which shoulders the weight of responsibility with nary a stumble, choosing to invest in innovative solutions which put the customer and the environment first, every time.

Hansgrohe. Meet the beauty of water!