A Future of Possibilities for Unemployed Single Mother

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Life will never be the same for unemployed Nolubabalo Mboniswa after winning a Toyota Hilux bakkie from AfriSam’s “Get Lucky, Win a Bakkie” promotion. Mboniswa intends to use the bakkie to pursue business opportunities to generate income for her family after 14 years of unemployment.

On 14 March 2020, Nolubabalo Mboniswa, single mother of five purchased twelve AfriSam All Purpose Cement bags from BuildIt in Libode. In her mind, the cement was just to build her family home. Little did she know that the AfriSam All Purpose Cement bags were her ticket to a new life.

Shortly after purchasing the cement, Mboniswa entered the AfriSam “Get Lucky, Win a Bakkie” promotion by following the easy instructions on the in-store promotional leaflet. Three months later, on the 3rd of June, she received a call from AfriSam, confirming that she was the March winner of the monthly grand prize – a brand new Toyota Hilux bakkie.

Being unemployed for over a decade, Mboniswa has been struggling to make ends meet or afford a decent life for her and her five children. The new bakkie has opened new doors of opportunity for her and she will now be able to pursue her dream of starting a business. She plans to buy and sell live chickens and vegetables to provide for her family.

In AfriSam’s “Get Lucky, Win a Bakkie” promotion, end-consumers stand a chance to win one of four Toyota Hilux Bakkies per month, as well as instant data. The promotion commenced in March 2020 but was paused at the end of March 2020 due to Covid-19 and the restrictions on construction during lockdown levels 5 and 4. The promotion will resume on 1st July and end on 30 September 2020. However, all entries received during April, May, and June 2020 will be included in the draw for July 2020.

“We are excited about the many possibilities our “Get Lucky, Win a Bakkie” promotion has created for Nolubabalo and her family. At AfriSam, we are grateful that the products we manufacture make a very real difference in our country. But for us it is so much more than just our products or the structures that our products are used for, it is about the possibilities that our products create. We believe in creating concrete possibilities and for Nolubabalo we have created a possibility for a better and brighter future”, says Michelle Reid, Advertising and Promotions Specialist at AfriSam.

“I would like to thank AfriSam for hosting this promotion and awarding me with such a needed prize. The bakkie will certainly change my life. I am incredibly grateful for what they have done, it is evident that the company really cares for their customers and the society at large”, said Mboniswa.